Are you looking for an amazing email marketing tool that you can use to supercharge your marketing strategy and reach out to more people in your target audience? Mailchimp may be one of the most recognizable names in email marketing, but that doesn’t mean it’s the right tool for you (I explained this some months back). So, today, I will show you some nice Mailchimp Alternatives that are cheaper than Mailchimp.
Mailchimp is a leader in the email marketing space and is used by hundreds of thousands of businesses around the world. Mailchimp started in 2001 and has become one of the most popular email marketing platforms on the Internet.
I know how difficult it is to sit down for in-depth research, in a busy period as at nowm so I decided to make your experience as an entrepreneur a lot easier, I’ve collected 3 amazing Mailchimp competitors & alternatives in one spot. As the title of this article suggests, many of these are cheaper alternatives to Mailchimp, and they will give you similar features for a lower price.
No matter why you’re looking for an alternative, one of these Mailchimp alternatives should fit the bill.
Why Use Mailchimp?
Is there any reason that you should stick with Mailchimp? Despite its recent less-than-ideal changes, moving away from Mailchimp might not be the best move if:
You need detailed reporting:
Mailchimp has one of the most detailed reporting systems for tracking your newsletters’ performance, offering robust options such as Google Analytics integration, Geotracking, Social media and click maps.
You have a very small list (and I mean really small!):
Mailchimp’s new pricing model imposes new limits on their free plan. Now, your 2000 contact limit includes all contacts, including unsubscribes and those who haven’t confirmed opt-in. If you know your total contact count will be less than this, then Mailchimp’s free plan is still pretty decent.
You want to easily design good looking emails:
Their editor is fast, simple, and drag and drop. It’s very easy to create stunning emails that will stand out from the rest and engage your audience. They also have plenty of modern, well-designed templates (though be aware that the templates available for free are very limited and not very modern looking).
Who Should Look For Mailchimp Alternatives?
You don’t have so much money:
As soon as you leave the freemium plan, things start to add up at MailChimp, especially now that they charge based on the total number of contacts that you have, rather than just subscribed contacts.
Working out how much your newsletter service will cost is not always straightforward. For instance, some will make you pay depending on the number of emails you send, others on your amount of subscribers. Luckily, we’ve created a handy cost calculator to help you get a clearer idea.
You want to manage multiple mailing lists:
Because Mailchimp keeps every list isolated from each other, it limits the amount of flexibility, creativity, and precision you can have for your complex campaigns. For example, if user X belongs to 2 of your mailing lists, they will appear as subscribers twice. There is no good way to merge lists or create interdependencies between them.
You need robust yet affordable CRM software:
Collecting subscribers is one thing, but managing clients, companies and deals is quite another.
As you probably know, things can get messy quickly if you don’t have a good tool to help you manage these processes, and keeping all your marketing and sales contacts in one place will save you a ton of time. Though Mailchimp claims to offer CRM features, these just scratch the surface, and no pipeline management features are included.
You need strong data privacy:
Mailchimp isn’t the most data protection-conscious company. For example, a short while back they suddenly announced that they are about to deactivate the double opt-in feature for all customers.
After an outcry from (mainly) EU-based customers, they retracted the change. Customers from Europe also usually prefer to have their data stored inside an EU country, which Mailchimp doesn’t offer.
Better alternatives: Revue
Note: In September this year, MailChimp was bought by financial software company Intuit for the sum of $12 billion. it is still unclear how this will affect the MailChimp product, however, I am really optimistic and we should expect innovation and juicy features that you might like.
I have made articles in the past that might help you. Please read these below:
- 5 Mailchimp Alternatives For Better Email Marketing- UPDATED
- Revue vs Mailchimp : What Email Marketing Tool is the Best?
- How to Make Your Business Stand Out in 2021
- How Revue Changed Everything About Email Marketing for Good for Writers
What email marketing platform do you use?