Sometimes, the tool that will grow your business is a free tool. Unless you know and use these free tools, your business will really struggle. Here are 5 tools that will help your business grow online.
There’s no time to sit back and wait for the competition to pass you by. You need to be proactive, implementing the best tools, tracking your progress, and staying current with search engine changes.
In the past, I’ve discussed a variety of tools that you can use to boost your business, reach a larger audience, and take your revenue to the next level.
For example, my recent post on the New Year's Resolutions for Business Owners was a very explanatory article on how best you should plan for 2021- it is never too late to plan!
Due to the attention that post got, I decided to create another, with a similar format.
This time around, I’ll examine 11 of the top online tools for Business Owners. However, I’m moving past the most well-known tools. In other words, you won’t find Wix, Fiverr, or social media platforms on the list.
Instead, I want to share tools that you may not be using, but that could have a huge impact on what you do.
The goal is to shoot for tools that get the job done in the best way possible and won’t put your online business in the red before it’s up and running.
Let’s get started!
1. Canva – For Quick Graphic Designs
Do you need to create simple Graphic Designs that can help inform, educate, or persuade your target audience and convert them into sales?
Few years ago, it would’ve been hard to believe that this day would come. However, it’s here. And, it’s here to stay.
As a small business owner who has more time than money, it’s important to understand the impact that a good and simple design can have on your business. Canva has made this possible for you to create minor designs for important updates when you do not have a big design budget, yet.
Fortunately, the easy-to-use design giant is doing its part to make your life a bit easier. With the help of Canva, it only takes a couple of minutes to choose a template and edit it accordingly, or design from scratch if you have some experience in design.
After you visit canva.com, you want to see something that looks like this:
As you can see, there’s no magic with this free tool. You see a template, pick one and edit the information.
As you can see in the picture above, I use Canva once a while to create beautiful designs when I quickly need to edit something, create an impromptu design and so on. My major design tool otherwise is Adobe Photoshop or Figma, which are ‘professional' alternatives to Canva, meaning you need skills to use them well.
Canva has a free account and a Pro account. I have a Pro account, so I enjoy unlimited access to their design library, tools, effects and fonts.
So if business owners need to make small designs quickly very regularly and you do not have the budget for a standard design software- which is a better alternative, they would be using Canva.
2. Namecheap – For Domain Names
This is actually not entirely free. But it is super cheap!
The world of Domain names is big business. If you’re a business owner looking to drive business online, you need to have an online presence.
For most, this starts with Buying a Domain Name. Navigating the world of domain names can be a daunting task if you're not up to speed on how to get one. With countless caveats and hosting companies out there, it's easy to be overwhelmed or worse, make a mistake that could ultimately cripple your business.
The right domain name can make or break your business. Getting a domain name isn’t difficult, but finding a URL that’s memorable and suits your business can be tough. Learn how to get a domain name for your business so you can start making online sales or engaging customers from afar.
So where can you buy a good domain name? I use Namecheap, and many other do, too.
Whatever business you’re doing online, it starts with a domain name—your unique online address. It identifies you and your business, attracts customers, and is the first impression visitors gets of your business. With millions of websites competing for attention, pick a domain name with care.
3. WordPress – For Content Management System
Now that you’ve got your domain name in place, it’s time to choose a content management tool to help you build and maintain your online presence. WordPress is obviously the best-known and for good reason. It’s incredibly customizable and comes with an array of free resources, tools, and plug-ins that can be applied as your business grows.
Guess what? Namecheap gives you affordable WordPress Hosting, starting for $1 per month as shown below:
No coding required! Acanbi's current website is a WordPress website, and many other business owners enjoy WordPress because it is simple and easy to use.
Do not be deceived, our site is completely secure and yours too would be, if you understand how to use WordPress properly.
Here is how to Choose a Web Development agency.
If you want to handle it yourself, go to Namecheap and buy WordPress Hosting.
4. Typeform – For Forms and More
Typeform is a great choice to create contact forms, quizzes, and surveys as part of your marketing plans for your target audience.
Many businesses are great at implementing Typeform surveys asking for customer feedback. Makes sense. Create a survey. Get some results. You’re golden.
But we wanted to dig deeper into this robust platform for building engaging forms to give small businesses a few ways Typeform can help with an entrepreneur’s biggest challenge: marketing.
Here are some Business form templates made with Typeform, if you want.
5. Mailchimp – For Email Marketing
MailChimp also is another great tool to build your email list, and it also allows for marketing automation. Due to its powerful features, hundreds of reputed companies are using this platform.
Here's what Mailchimp has to say.
What is super about Mailchimp is that there are great options for you to grow into when you are ready. You don’t need to go down a rabbit hole when you get started but when you have out-grown the basics, you will find that there are more features for you to dive into.
After a recent upgrade, Mailchimp is now an all-in-one marketing platform, but we haven’t yet fully tested the full range of its capabilities. We still use it predominantly as one of our email marketing platforms, but will soon start exploring the new options.
These free tools for business owners are ideal choices for all types of businesses that wish to accomplish a lot of tasks smoothly. Therefore, for writing business plans, creating designs, email marketing or hosting your content, there are dozens of tools available for each such work.
What do you think about this list of free tools for Business owners? Have you used any of these in the past? Share your feedback in the comment section below.