If you own a blog or a website and you are familiar with SEO, even if it is by just a little factor, you must have heard about Alexa. Alexa.com is an amazing online tool that I have used countless times since I started my WordPress journey some six years ago. Now, Alexa is about to retire!
Alexa.com was a well-known tool for keeping track of a particular site’s performance long before search engine rankings became prevalent.
Its modern catalog of services includes options for viewing factors like bounce rates, duration of average visits to a given site, comparisons of the relative popularity of two or more tracked sites, and more.
Check acanbi.com website rank on alexa, for example. You can check for other sites too!
I was using the internet today when I came across this painful announcement from the Alexa team:
Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.
We have been proud to serve you as customers.
Thank you sincerely,
The Alexa.com Team
Users interested in exporting any of that data before the date can learn how to do so by visiting the site’s support page. Site Overview, Top Sites, and Certified Site Metrics data parcels are all available to be downloaded via Alexa’s own Content Exploration Tool, Site Audit reports, and several other methods.
No new monthly stats are to be released going forward, the statement added.
The company has already stopped issuing new subscriptions while the existing subscribers will have access until May 1, 2022.
Similarly, Amazon APIs will be shut down on 8 December, 2022.
According to online visibility management SaaS platform Semrush, Alexa.com’s organic traffic has been experiencing a steady decline for quite some time.
The move to shut operations of the platform may have come due to the significant drop in its popularity.
So what is going to happen to Alexa? What alternatives do you think are worthy to replace Alexa?
Let me hear from you in the comments.