The dream of any business owner that is starting out is to get recurring customers and earn the trust of a majority. I will walk you through what you need to attract more customers to your business without breaking the bank!
Basically, I have noticed that two things will determine whether your business will draw customers or not. Trust me, I am being very sincere.
How to Attract Customers to a Business
A good/quality service
A combination of these two is all you need. Later in this article, I will put some clarity to it.
Great Quality of Products or Services Can Help you Get More Customers
Buying and selling products have always been very straightforward. You figure out what kind of product you want to sell and source this product from a number of suppliers online, or offline. You add your margins and sell this product to people who need them.
If you're just starting out, you can start off with an accepted product that already has a widespread market and then find a way to improve upon it in some way. Deliver it faster, make it better or of higher quality, or lower the price of the product or service in some way.
Inventing a new business or industry is not always necessary. You can start off with a product or service that people are already using and find some way to make it more desirable.
Having a great product has a lot more to do with your customers than with you. By ‘great', I mean that it meets their needs.
Not to distract you, but there are ten things that you should know before you even sell anything. Knowing these will set your business apart.
Don't worry. Immediately after this list, I will put you through how Great positioning or Marketing can help you get new customers fast.
Ten Things You Should Know Before You Sell Anything
1. Who your Customers are
If you sell directly to individuals, find out your customers' gender, age range, marital status, and occupation. If you sell to other businesses, find out what size and kind of business they are. For example, are they a small private company or a big multinational?
2. What your Customers do
If you plan to sell to individuals, it's worth knowing their occupations and interests. If you sell to other businesses, it helps to have an understanding of what their business is trying to achieve.
3. Why your Customers buy
If you know why customers buy a product or service, it's easier to match their needs to the benefits your business can offer.
4. When they buy
If you approach a customer at the time they want to buy, you will massively increase your chances of success.
5. How they buy
You need to know how your customers prefer to get a product or service. For example, some people prefer to buy from a website, while others prefer a face-to-face meeting.
6. How much money they have
You'll be more successful if you can match what you're offering to what you know your customer can afford.
7. What makes them feel good about buying
If you know what makes them tick, you can serve them in the way they prefer.
8. What they think about your competitors
If you know how your customers view your competition, you stand a much better chance of staying ahead of your rivals.
9. What they think about you
If your customers enjoy dealing with you, they're likely to buy more. And you can only tackle problems that customers have if you know what they are.
10. What they expect of you
For example, if your customers expect reliable delivery and you don't disappoint them, you stand to gain repeat business.
I know you know the definition of Marketing. But today, I'm speaking of marketing in the context of everything that relates you to the customer.
I'm talking about the Strategies needed to get customers and the Strategies needed to keep them. Both are equally important to a business that will grow.
How you market your business determines if the enterprise will be successful or not. Marketing is a tool used to create and maintain demand, relevance, reputation, competition and more. Without it, your business is likely to close down due to lack of sales.
What is Marketing?
The term “marketing” involves a lot of activities, all associated with selling your company's products and services. Advertising is one of the biggest marketing activities. Others are: consumer research, product design, and search engine optimization (SEO). These are different, but all have the same goal, which is making your business visible and relevant to your target customers.
What is Not Marketing?
Marketing is not just about “wearing makeup on your business”. It isn’t about tweaking your logo, throwing up some banners, making some business cards, and setting up some cute social media pages.
You can learn marketing on your own, but it isn’t as straightforward as many people think. There are tons of different concepts to learn within the scope of marketing. And, there is no successful business without marketing. There are 5 Principles of Marketing, which I will discuss in a later article. If you do not know them, your business will suffer.
If your customers cannot see you, you won’t have a successful, scalable, or fast-growing business.
Why You Need Marketing to Attract More Customers
Let me tell you this for a fact. Your competitors are marketing their products, doesn’t this tell you why is marketing important? The only way to gain a competitive advantage over your competition is aggressive and targeted marketing.
You don’t have to be sleazy or negative while marketing against your competitor. Simply conduct research on what your target market is expecting, and then find ways to deliver better products or services.
If you’re offering a product or service that is new to the market, you need to be more aggressive and strategic.
Conclusion: How Your Business Can Always Attract More Customers
In this article, the concept of having a great product and jazzing it up with an amazing marketing structure was explained.
When these principles are in alignment, you will be able to fully leverage the potential of marketing to grow your business.
As a business owner, you cannot afford to make many mistakes.
But if you really want to take your business client acquisition from good to great, then the best option is to partner with experts, like us! We’re dedicated and ready to help. Contact us here or send us a DM on any of our social media platforms so we can schedule a call with you.