Are you thinking of setting up a Facebook Page, but you’re not sure where to start? Here, I will show you everything you know about Facebook pages, why you might need one for your business, and what’s in it for you when you create one!
Facebook (which recently became Meta) is an amazing social media network that can bring a lot of opportunities to you as a business owner. Why is it so? Because there are so many people on Facebook.
Facebook has billions of active users and it will do your business a lot of good if you have a very good presence on Facebook. To have a presence on Facebook you need to create a Facebook page for your business.
Most people know what it is like to have a Facebook account, but not so many people understand the difference between an ordinary account and a Facebook Page.
What is a Facebook Page?
A Facebook ‘Page’ is a business-oriented version of your personal Facebook Profile.
It’s a way for you to promote your business to a community of fans as well as a larger audience.
A Facebook Page can be seen as a mini-website, and many new businesses will create one before launching an official website because it’s free and easy to reach the right people.
A Page’s features include the ability to display your business logo, a brand message via a cover photo, description, contact information, and disclaimers.
Why Is It Having a Facebook Page That Important?
A Facebook page is a good way to gain exposure for your business or organization. A Facebook page will help you build an audience that can be leveraged to market your products and services.
A Facebook page is also beneficial for content creators because it allows them to post updates on their latest works, participate in contests, interact with fans and share their experiences.
Perhaps you’re overwhelmed by the variety of social media platforms available and choose to ignore it entirely.
If you’re a new artist or freelancer, you might be wondering if it’s worth it to start with a small audience.
Creating a Facebook business Page is worthwhile regardless of the size of your audience. This is why:
As a creative, there are several benefits of having a Facebook page:
- It allows you to connect with potential customers
- A Facebook page gives you more exposure for your brand name or business
- Allows you to leverage social media marketing strategies like hashtags and links to increase engagement
- You can attract fans by giving out valuable information about your business
- You will be able to followers who would be interested in what you have to offer as they can get updates on new posts via Facebook’s news feed (feed)
- Allows you to engage users by asking questions that could make them engage further with the page
- Allows you to join discussions related to relevant topics such as the latest trending news items and trends.
- You can link your Facebook Page to your Instagram account.
Facebook Likes vs Facebook Followers: What’s the Difference?
The number of ‘Followers’ your page has is more powerful than the number of ‘Likes’.
The thing is, people that like your page (Page Likers) can choose to unfollow the page and stay away from any post updates from the page. They won’t get notifications from your page even if your page goes LIVE.
However, page followers do not necessarily have to like the page to get updates from it. In fact, if you go LIVE, these followers are notified, and you have a better chance of getting a higher number of views and engagement.
So, the higher the followers that you have, the better. Don’t worry about the ‘likes’.
Are Facebook Pages Still Relevant?
There are at least 3 billion people active on Facebook on a monthly basis. That’s a large percentage of the world’s population! If you want to reach a very wide audience online, Facebook is the place to be. If your business is not on Facebook, omo, you have to do better!
Once you create the page, make sure you optimize it. Fill in all contact details and all information that your potential customers could be looking for. If you’re a restaurant, you add your menu. If you’re an e-commerce store, make sure to add the link to your online store. If you organize an event, add a button so that people can buy your tickets immediately. Choose a very good cover photo and use your logo as a profile photo. Make sure people can recognize you.
After you’ve sorted everything out, you can start posting interesting content. Don’t make the mistake of constantly trying to sell. Being too ‘salesy’ all the time can be detrimental to your business!
Instead of all that, be kind to your followers. Facebook is a way to give your business a face (branding), not just a way to increase sales. Please keep this in mind.
People who use Facebook aren’t usually in the market to buy, so don’t push products or services on them. It can turn them off.
Another big advantage of having a Facebook page is that it gives you the ability to advertise. Facebook Ads are very easy to set up, Here’s a helpful guide on Facebook Ads!
Why You need to be Active on Facebook
Many potential customers use Facebook in their daily lives; it is a social media platform where people gather information and communicate with one another, and these interactions naturally influence their knowledge and purchasing decisions.
Facebook also allows you to remind people about your brand, and raise awareness.
When a large number of people like your business, you can build an empire on Facebook! Additionally, when someone likes your page, all of their friends will be able to see it. It’s a clever way to use word-of-mouth marketing to promote your brand, and it’s extremely effective.
Can You Make Money from your Facebook Page?
If you asked me, “How much money can I honestly make from my Facebook page?”
My answer would be “I don’t know. It could range from zero to millions of dollars per month”.
This is why:
- Are you trying to sell a product or a service?
- Do you write content that directs visitors to a website?
I have no idea what you’re up to!
With a Facebook page that has 100,000 likes, there are a million ways to make money. All you have to do is experiment to see what works.
How Much Does It Cost to Get a Facebook Page?
Creating a Facebook page is free, and the entire process is as simple as creating an Instagram page.
Facebook will most likely keep it this way. The freemium model is working well for them.
Creating a Facebook page is completely free, but if you want to build a large community, you need to pay for ads to drive likes.
Then, if you want your individual posts to reach more than ~6% of those people, you need to run ads to reach more of the people who clicked your page like ads.
So, business pages already pay Facebook, whether they’re pumping in a few hundred dollars a year or a few hundred thousand. So, Facebook probably won’t ever need to charge, this system works well for them.
Also, they’re buying other companies as well to find other sources of diversified revenue in addition to the money they’re making hand over fist from Facebook ads.
Why You Need a Facebook page (Infographic)
Important Parts of Your Facebook Page
Home: This is where you’ll find all of your updates and posts. It’s also the section that visitors see first when they visit your Page.
About: One of the most important sections of your Facebook Page is the About section.
Fill in your address, company information, contact information, business hours, and website URL.
Many people go online to look for specific information about a company; don’t disappoint them by leaving this page blank.
Community: Customers’ comments, photos, and videos are displayed in the Community section.
Customers can also look at your store from this location. This is a fantastic opportunity for your audience to interact with you and learn more about your business.
Events: In this section, you can create event pages and promote upcoming events.
Info and Ads: This section is intended to make your Page more transparent. It displays any Facebook ads you’re currently running to your followers.
Offers: In this section, you can post discounts or deals. This is a simple way to get people to like and follow your Facebook page. Request that customers like your page and offer a discount.
Posts: This section displays all of your posts, including photos and updates from your timeline.
Reviews: Customers can write reviews and indicate whether or not they would recommend your business under the Reviews tab. Your Page’s ratings appear at the top. Although you can hide the Reviews tab, you may not want to because it gives you and potential clients valuable feedback.
Services: In this section, you can promote your services. You can also include photos, descriptions, and pricing information for your specialties.
Photos: The Photos tab displays the photos you’ve shared on your timeline.
Shop: Users can buy your products directly from Facebook if you add your inventory to this section. Sales are deposited into your bank account, and it’s a simple way to get started with e-commerce.
Acanbi has an active Facebook page, and it has really helped me so many times to engage business owners, tell them about new blog posts and introduce them to my services and special offers!
Do you have a Facebook Page, and how has it helped your business? Please share your thoughts as comments below!