How Revue Changed Everything About Email Marketing for Good for Writers

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4 min read

When I started blogging, I didn't take Email Marketing very seriously. It was after some time that I realized how important keeping an email list actually is. A few months ago, I stumbled upon Revue, and that changed everything.

There are so many options in the market, and maybe that's what makes Email marketing difficult.

We have Mailchimp, Aweber, Getresponse, and so many others.

Do you need every one of them? Absolutely not. In fact, you can do very well with a free account on your desired Email Marketing platform.

Today, I will show you how Revue rose and is currently helping many content creators that are writers, or that ‘just want to write to those on their list'.

Of course, I have a Revue account (where I teach WordPress bloggers and enthusiasts about WordPress tips and guides). But I assure you, I am NOT an affiliate of Revue, so I am giving you my pure unbiased review.

Some months ago, I wrote “Revue vs Mailchimp“, and  “5 Mailchimp Alternatives“. These blog posts got so many views and till today, many people check them out. This means that content creators are now taking Email marketing more seriously than before – and that is a good thing!

revue email marketing

Twitter Saw It Coming – The Expansion of Revue

In case you are not aware, Twitter actually acquired Revue.

Founded in 2015 by Martijn de Kuijper and Mohamed El Maslouhi, the Utrecht, Netherlands-based Revue is a developer of an editorial newsletter tool designed to build a direct relationship with the readers. And one thing that stood out about Revue is that publishers/writers could actually monetize their email lists.

revue newsletter

Through Twitter's acquisition of Revue, Twitter makes it easier for writers to connect with their subscribers while also helping readers better discover new writers and their content.

Twitter is also creating a durable incentive model through paid newsletters. Writers can now grow their paid subscribers while at the same time being incentivized to produce engaging and relevant content to drive conversations on Twitter.

According to an article by Sarah E. Needleman for The Wall Street Journal, the purchase of Revue could also reflect Twitter’s interest in looking for alternate revenue streams, with the social platform recently speculating about the possibility of “identifying subscription opportunities,” particularly after 2020 saw slow user growth for the brand.

Not long ago, Twitter made Revue's Pro features free for all accounts and lowered the paid newsletter fee to five percent. The company will continue to invest in Revue as a standalone service and its team will remain focused on improving how writers create newsletters, build their audience, and get paid for their work.

Revue Is Not Perfect, But…

Revue is great. But I use Mailchimp too, to manage another email list. What this means basically is that Revue does not have it all. There's no need to paint a false picture to you, and I would never do that. So, here are the features that Revue has and does not have.

I could have skipped this section of the article, but I am sure that this section will inform your decision.

Pros of Revue

I think Revue stands out, because of the following features:

  1. A beautiful Design
  2. Easy editor and straightforward-panel
  3. Superfast email deliveries
  4. You can customize the ‘from'/sender address
  5. People can easily subscribe from your Profile page

Cons of Revue

Now, here are the downsides to using Revue. If you need these features, consider using another email marketing service.

  • No autoresponder

Monetizing Your Emails With Revue

You can easily add a paid version of your Revue newsletter anytime in order to earn money from your email list. Only if you do — and only if you earn money — Revue takes a 5% cut of your revenue. In addition to the fee charged by Revue directly, Revue passes on the fees charged by Stripe, which are 2.9% + $0.30.

As an example, take a look below at the payment math below.

This scenario covers someone from the United States who subscribes and wants to pay in USD ($). A reader pays $5 to Revue, for a month’s access to your subscription newsletter. Of that $5 payment:

Revue takes a cut of $0.25 (5%).
Stripe charges $0.45 (2.9% + $0.30).

This means that the newsletter creator will ultimately earn $4.30, net Revue and Stripe fees ($5-$o.25-$0.45= $4.30).

How to Register and Start Using Revue

All you need to do is to visit the website and sign up. If you can create a Twitter/Facebook account, you can definitely set up a Revue account!

Conclusion

I use Revue to teach people how to use WordPress. I use Mailchimp for you – and other readers that signup to my newsletter on this website. These audiences are entirely different, and that is because Revue and Mailchimp are both amazing platforms, tailored to suit different needs.

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