When we mention ‘Email Marketing’, the name of the ‘big guys’ like Mailchimp, Sendresponse, and so on come to mind. A few months back, I published several articles about a wonderful Email Marketing tool that has now been acquired by Twitter. The name of this Powerful Email Marketing Tool is Revue.
An email list is a group of people who have opted in to receive emails from a company or organization.
According to their official website, however, Revue was specially created to suit writers and publishers more, which means it does not have some advanced features, but you can always work around that.
However, if this doesn’t work with you, it is probably better to use a paid system like Mailchimp.
Email marketing is one of the most popular and effective marketing channels that uses both email and content to reach out to customers.
With a large email list, it is easier for marketers to reach out to their target audience at the right time, with the right message using segmentation.
Here, I will be showing you how to set up an account on Revue, from start to finish.
What Is An Email List
An email list is a group of people who have opted in to receive emails from a company or organization.
The main reasons for having an email list are to:
- Build credibility and trust with your customers
- Gain a competitive advantage
- Create customer loyalty
- Increase brand awareness
Why Do You Need An Email List?
If you own a business, or you are creative, as long as you put content out there on Social media, you need an Email List and I will explain why.
Creating an Email list gives you the confidence and assurance that you own your audience. Every now and there, so many lose access to their social media accounts, or the accounts get banned, hacked, or suspended.
If you depend a lot on your social media accounts and this kind of stuff happens to you, won’t you be stranded? I bet you would.
Email marketing is one of the most popular digital marketing tools out there. It provides you with a way to reach your target audience, track responses and measure success.
With an email list, you can get in touch with your targeted customers at your convenience unlike having to worry about their time zone.
Besides being a great way to engage with customers and make them aware of what you have to offer, an email list can also help in keeping a tab on which products are popular among the target audience.
How Revue Is Different From Other Email Marketing Tools
I have a Revue account that I use to teach people from all around the world how to use WordPress to create optimized and profitable websites and blogs.
Revue gives me a comfortable writing area and unlike Mailchimp, you don’t get to see so many buttons and options. It is easy for you to embed your links, images, and so on with a very simple and easy-to-understand interface.
Another amazing reason why I find Revue to be useful is the fact that people can subscribe to my list when they visit my Twitter profile, directly. It has never been simpler!
How to Set Up a Revue Account
Step 1: Go to getrevue.co and click the “Start a Newsletter for Free” button.
Step 2: Sign up with your Twitter account or email.
Step 3: Choose your profile name and newsletter title. The username defaults to your email name, which may not be the address you want people to use for this.
Step 4: Confirm your email. As with most subscriptions, you need to click on their message in your email account to confirm the request. You will also receive a message from “Anna with Revue” and an offer to sign up for their “Revue email academy.” It appears to be a worthwhile and readable tutorial if you are new to newsletters.
Step 5: Set up your profile. The Profile Setup screen appears when you confirm your email. If you want notification emails to go to an account different than your sign-up address, you can just change your email address.
You can also alter your name in the system and add a profile photo that will show in your newsletter.
Step 6: Begin creating your issues.
Revue calls emails ‘issues’. Here’s where the fun starts!
You start with a blank screen with your name and profile information filled in. Here’s how it looks completely blank (with the newsletter name “test”). Write an enticing subject line to encourage people to open the email and see your work, and then start writing.
Simple buttons at the bottom of the page let you add more content to your email, including adding photographs, videos, and tweets.
Step 7: Make a rough draft of your first Revue issue and give it a once-over. Have a preview emailed to your email AND a preview online before you get too excited and schedule your issue for sending.
You can even test out your email on a smartphone and a laptop to ensure that it appears nice in all sizes.
Last but not least, schedule and send off your Revue issue. You can also customize how the issue appears on social media on this screen.
Conclusion
Revue for Email Marketing is a very excellent tool.
I would advocate switching to it if you are a small business owner with no serious budget. You might save hundreds of dollars every year.
Email marketing was a powerful way to grow brands, but it has always been very pricey until Revue came on board and flip sides, because instead of spending money, you can make money off your Revue email list.
I’m always hesitant to promote email marketing to small businesses. But now that Revue is out and doing well, go for it.
One more thing….
Always have a clear call to action when conducting any campaign to encourage people to follow you on a high-performing marketing channel like Discord or an email list.
If your single call to action is “follow me on Twitter,” you’re wasting potential awareness. Don’t be too salesy!
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