Do you want to sell your products online? Do you need online sales? Let me show you how you can sell online.
Do you have a new Year’s resolution yet? Check out the 21 New Year’s Resolutions for Small Businesses in 2021.
You might have no problem getting referrals from your friends and getting offline sales.
But if you look at it critically, the ability to make successful online sales is much more tricky than making traditional sales.
Here’s what I said some time ago on Twitter:
Selling is a skill
— TOMJOE 🚀 (@akanbitomjoe) November 8, 2020
If you have plans to sell online, eCommerce offers huge opportunities for anyone with an internet connection.
Studies have shown that revenue in the eCommerce market is projected to reach US$2,415,019m in 2020 – which means eCommerce is a globally growing industry.
How to Sell Anything Online Easily
We’ve broken the process down into four simple steps to take you from a complete beginner to making online sales easily.
Let’s jump right in!
What You Need to Understand First
You must understand that the only reason people will give you their money in exchange for your idea, products, and services is that they expect some sort of value in return.
Follow the formula that works- and in no time you will have successful online sales.
Like anything in life, selling online comes with its own downsides. It’s important you’re aware of these before you begin, so you set yourself realistic expectations and continue to put in the work, even when you do not see results in the first few days or weeks.
I am going to teach you how to sell so well that people will pull out their wallets and say “Here. Take my money. I want your products!”.
Step 1. Choose what to sell
Choosing what to sell is the most underestimated part of making big sales online, as it will determine the demand for your product, price and profitability, market competition, sales, and marketing.
A solution is a response to a problem. In the same vein, your products must be a response to the needs and desires of a set of people. If you do not approach selling from this perspective, you will certainly not stand out.
You need to do market research – in order to make good sales.
Market Research template
Selling a product means you’ve taken the time to do market research. If you don’t know who you’re selling to, it doesn’t really matter what you’re selling.
What should your Market Research entail? Your market research (which will help you make the best decision on what to sell) should involve:
- A study of the particular need or desire of your customers-to-be. How can you help 1000 people solve a common problem and charge each of them for $100? You make $100,000. They are happy. You are fulfilled.
- A study of how you can show people what’s in it for them. Their major concern is getting their needs met. When you do this, you will hit gold.
- Find out where your ideal customers are.
- Find out how your ideal customers talk. Nobody feels comfortable around strangers as much as you would feel when someone talks like you.
Basically, choosing what to sell online is the most underestimated part of making big sales online, as it will determine the demand for your product, price and profitability, market competition, sales, and marketing. It’s also one of the hardest decisions you will make.
You cannot sell everything.
Not everybody needs you. In fact, 3-5 High ticket clients will give you the money and peace of mind that a thousand clients may not bring. All these must be taken into careful consideration.
Back to Knowing what to sell online,
What do you know that people do not know and it would change their lives?
How can you help business owners spend less and achieve more?
Do you have a skill?
Can you rent stuff?
If you have one of these, you do not deserve to be broke. Let’s continue the ride!
Step 2. Create an independent offline system
Suppliers | Delivery | Logistics – all these falls into the offline system. The easiest way to make money is by Trading, so if you are, you need this step.
If you sell products, you need the contacts and to set up an independent structure where you can buy from suppliers and deliver to your end users.
You need to know what suppliers get approached by prospective sellers like you, and thus you should know what they would want in a potential customer/business relationship, and you should also know what you want from the supplier. Your goal here is to be able to source your products for less than what you’ll eventually sell them for. Every little discount you can get will count towards your profits — and it can really add up!
Step 3. Set up your business
Now is the time to dive into the waters. Every country has different requirements when it comes to setting up a business, so it’s always a good idea to speak to an accountant or lawyer to get professional advice. But what you need to do now is to get started. Get a cheap domain name whenever you want, too.
However, to make sure you’re getting started on the right foot, there are processes you need to follow:
- Choose a business name
- Register your business
- Have your own business website
You can use Social media for starters- but eventually, would need a website to scale very high and reach farther than your social media shop can take you.
Step 4. Have a Superb Marketing Strategy
Congratulations, friend! Now, your store is up and running. What you need to do is to bring customers to your listings or website. Here is where your marketing strategy comes in-you can’t just sit back and expect the money to start rolling in! It’s time to get to work.
How can you effectively get your message to the right audience? How do you boost your brand visibility and increase sales while sustaining a profit with a scintillating offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging, and PPC advertising, it’s easy to see why most are ready to pull their hair out.
Very soon, I will tell you about the superb marketing strategies. For now, you can read Hubspot’s 26 Marketing Strategy Ideas for Selling Online.
When you read this comprehensive guide on Selling online, you’ll know everything you need to get started building your eCommerce business.
You’ll also learn valuable information you won’t get anywhere else that you can use to grow your eCommerce business, and with consistent effort, you can become quite a successful online business owner.
Do you have questions or comments? Please use the comments section below!