Your business is a big deal- if you are concerned about being successful online. The point is to satisfy customers and make money!
Do you have a new Year’s resolution yet? Check out the 21 New Year’s Resolutions for Small Businesses in 2021.
Making reasonable profits is not a casual aspect of your business- and it should not be. Business is a competition. It is about using the best ways to reach your target audience in a crowded market.
You have competitors (businesses that offer similar products/services as you do). What makes you stand out?
What are the Brilliant Keys that would always make you stand out online and succeed?
There are secrets behind the extreme or well-positioned success of others in your industry/ niche.
Some startups are known by so many people online. This would not have been possible if they had neglected the unpopular keys to business success.
Don’t get me wrong- you can know the keys to online success and choose not to apply them- and fail terribly as a result. But the application of these keys will bring you unparalleled success!
Today, I want to show you three secrets for your business to thrive even during the COVID-19 lockdown and beyond.
These Keys to Business Success are designed to deliver amazing results if properly followed.
If you are ready, then this article is for you. Enjoy your reading and let’s get started, shall we?
1. Build Your Business Like an Empire
Steve Jobs, Richard Branson, Dell, Samsung, Nokia and Google are known names to most entrepreneurs and consumers, and like you, they had to start somewhere. They actually built their Businesses like empires!
Have this kind of perspective to business and you would be more intentional with the right steps in the right direction. These names I had mentioned few lines ago had common traits that made them successful.
Have you taken a liking to the ambitious ways of Jeff Bezos or Richard Branson? Are you interested in building your very own business empire? Then you’re already half-there.
If you are not, it is very likely that you have a long way to go. What is an empire?
I am not going to bore you with 50 features of an empire. I want you to achieve quick and sustainable results. When I say build your business empire, I mean don’t restrict yourself from expansion. As you grow, think of growing the business. If it’s getting a space, please go ahead. Plan to recruit employees and business partners. Working that way will keep you more focused!
When you put these in place, you will set your business apart for unparalleled success and attract faithful customers.
2. Clearly Define your Products and Customers
How do you plan to provide something much better or slightly different than what the market currently offers?
By creating uniqueness, you create a demand.
You must attract users or customers as a company that provides a quality product- and from there, build a reputation based on the quality of the brand. How can you define your customers?
If you decide to delve into the fashion industry (for example) and make lots of trendy cloths, the first thing to do is to research. Sit down, draft a business plan, study established brands in that niche and so on. The absence of proper research can lead to stunted growth in businesses.
What kind of business are you passionate about? Whether it’s online or offline, go ahead and discover it. Clearly define your Customers. Make them convinced that they are part of the ‘few lucky’ ones to get your product. Speak to them like how a midwife will speak to a woman in the delivery room- don’t be like a General Doctor in this case.
When you use a laser-kind-of-focus to decide who gets to use your products, you get to save a lot of time, efforts and energy. Consider this example:
Don’t be scared. There are so many businesses that have adopted this business model successfully.
To target a specific audience, the first thing to do is to make a list of the overt, obvious characteristics of your clients or customers. For example, if you run an e-commerce infant or toddler’s clothing shop, your customers would be “parents of young children who shop online.” If you own a pool cleaning business, your customers would be “people or businesses that have pools on their property.”
Your Main Targets
In business, there are three people that fit into your personal brand’s target audience:
- The End User
- The Person That Influences The End User
- Your Supporter
The first person on the list, the one that pays you for your product and services, is your main focus.
See if you can describe your customers using categories like:
- Age Range
- Education Level
- Income Level
- Marital/Family Status
By answering these key questions, you’ll be able to put together a demographic profile of who you need to buy from you.
Other questions you can ask yourself include:
- What do my customers or clients like?
- What values do my customers or clients share?
- Where do they get their news?
- Where do they get their entertainment?
- What do they read or listen to?
- How can my products or services better their lives?
- What are their pain points?
3. You Can Start Part-time!
Most people will give excuses like; “I’m a student, I don’t have the time to start a business” Well, that’s nonsense. It’s not about not having time, it’s about creating time.
I believe that for business success, there has to be sweat and blood. Never in history has any successful business been built out of roses and laughter. Honestly, you have to sweat and cry for it.
If you are a student, visit your schedule and find out when you’re most likely to be free. If there’s none, please drop whatever activity that’s taking you nowhere. You can start working on your dream business from 7pm to 10pm daily. In this age of technology, you can do anything and at any given time!
As an employee, make out time for your side hustle, maybe when you’re done with work, for instance. Therefore, doing this will give you much confidence to focus fully when the time is right.
Even though you ultimately plan to run your business full-time, starting on a part-time basis will offer you several advantages. It reduces your risk because you can rely on income and benefits from your full-time job. It also allows your business to grow more gradually. Whether to start part-time or full-time is a decision only you can make. Whichever route you take, the keys to business success is giving an honest assessment of your resources, your commitment level, and the support systems you have in place. With those factors firmly in mind, you will be able to make the right choice.
So did you enjoy this article? What do you have to say? Please let’s communicate in the comments section!