SEO is very important to Branding. If you want to grow your business, you will have to understand SEO Strategies and boosting your SERP position. Everybody wants to know what works- right? NOBODY wants to waste time figuring EVERYTHING on his/her own. I usually don't, too. You don't too, especially if you have an online business you want to grow.
That's why you're probably here, you want to see what works- what SEO strategies are still Powerful and which of them are obsolete for you get the right SERP position.
Which factors correlate with first-page search engine rankings? What affects SERPs?
I used to think it was all about backlinks, speed and keywords only. This made me do short-but-powerful research. I would share SOME of my findings. Want to know all? Join my mailing list!
Over the years as a tech blogger, I've got to know that some SEO strategies fade out- they just stop working. Why? Because Google changes it's algorithm once in a while.
Nowadays, ads dominate the SERPs (Search Engine Result Pages). As a result, it’s becoming harder to rank organically on the first page of results at all, even with good SEO practices in place. Years ago, a Google query resulted in a page of ‘10 blue links’, meaning an uncluttered page showing a list of the top 10 organic search results.
Despite all the updates, the shifting goalposts, the randomly changing algorithms, and the secret ways patterns of Google's algorithm, some strategies remain powerfully consistent. I'm going to share these SEO strategies with you.
Ads seem to dominate Page 1. What do I do?
Take for an example: I just visited Google.com on my mobile phone and here is a screenshot of the first four results:
What do you notice? The first four Google search results for the query ‘make a website' are all Ads!
How then can you overtake these paid ads with your ‘free' and non-promoted content? It's going to take a lot of skill to do that. And, it is completely easy. Just carefully follow me because I'm not going to make a list. The techniques would be scattered all over this particular article.
A good SERP position or rank is worth pursuing. It is totally achievable. Most Search engine users will (like me) often skim past the ads and scroll down to organic search results, so ranking at the top or scoring a snippet in the answer box for a common search query is like winning a lottery to Canada. Getting this would show that you really understand SEO- and you're not just a professional keyword magician- LOL.
Click-Through Rate- The Big Picture
What is CTO?
CTO is a ratio of how many people who clicked your page out of all those who saw your search results.
It's not just about appearing on the Search engines result page anymore. If you're going to sell a lot more, a bigger amount of persons must be convinced enough to go to your page after they see it on Google search results page, or any other search engine's page, for instance.
If ten thousand people see your search result, for example, but no one clicks on it, it’s wasted effort and it is very painful. It’s very similar to traffic generation and conversion rates – i.e. if you generate hundreds of thousands of visitors and no one converts, it’s wasted effort.
A high organic CTR in Google or any search engine means you get more traffic from the same ranking (because isn’t that the point of rankings in the first place?)
For a particular query, how high is the expected click-through-rate if you rank number one? Is it 20%? Twenty-five? These are the typical estimations coming from CTR benchmark studies.
Even if you’re the number 1 SERP position on the result page and few people click through, you’re not optimized. It doesn't make sense.
Conversions are more important than mere impressions, so in the most basic sense, click-through-rate optimization is more important than an empty SERP position, and is a part of search engine optimization.
5 Keys To Improve on Your SEO in 2020
As I said, some SEO strategies never die. I'm going to give you five steps to getting a better SEO, better SERP position, higher CTO, and surpassing your competitors online in search engines result pages.
- Use Better Tools for Headlines
- Using Compelling Descriptions
- Using relatable Slugs
- Use Compelling Headlines
- Use Better Tools for keyword research.
Better Tools For Headlines
Headlines matter a whole lot. There are some headlines that you can't help but click on SERPs, even if that is not what you are looking for.
To save your time, there are some free headline generators to get you better headlines.
3 Free Online Headline Generators
How Do I make Compelling Descriptions?
What do I mean by descriptions? Here's an example:
Blog Descriptions matter a whole lot and they determine your Click-Through-Rate.
When users come across your brand in the SERP position, the first thing they come across is the description. Next to the title, it is the one that makes them decide if your website is visit-worthy.
Blog or post description is the piece of text that appears below your link in SERPs and social sites, as seen in the screenshot above.
If you are on WordPress, there are many SEO plugins like Yoast SEO (which I prefer) that allows you to add homepage and blog posts description. The description you enter here will be visible under your links on Google search.
Why do people need to click on your blog? You need to treat your blog description as a teaser for your blog post. You're ‘toasting' people to accept the proposal to visit your site.
For example, you can begin your descriptions with sentences like:
- After our research, we found that…
- Here are some ground-breaking techniques…
- These jaw-dropping hacks help you…
You can end your descriptions with call to action texts like:
- Want to know more?
- Here's how to get it!
- Here's the forgotten secret!
- Let's see the shocking truth!
You need to provoke curiosity in the minds of the audience who search for your target keywords in Google.
Relatable Slugs? How?
For the science-inclined people who will read this, I'm not talking about slugs you heard about in Zoology- there's no way a slimy plant-eating creature will help your position in SERPs and Click Through Rate!
A slug is the part of a URL which identifies a particular page on a website in an easy to read form. In other words, it is the part of the URL (link) that explains the page’s content.
Writing a good slug for your page or post can positively affect your SEO. Therefore, you should do the following:
Include your keyword in the URL
The main SEO benefit of a slug is that you can change the words to make sure that it has the words that you really want to rank for. It’s one of the indicators Google uses to determine what a page is about.
Create user-friendly URLs
The URL is also one of the things that people see in the search results. Picture a results page: you’ll see many different URLs about a certain topic, right? So you need to make sure your slug is in line with what people expect to see. For example, our main article on WordPress SEO has the URL acanbi.com/seo-strategies-2020, which is very on point. People are a lot more likely to click on that, than on acanbi.com/?P=223951, and we both understand why.
How To Write Compelling Headlines
For your blog posts to perform well, you need a magnetic headline
Seriously now, a catchy/enticing/sweet headline is your entry into your reader and potential customer’s world–and that’s a very busy space they occupy. You've got to convince your readers to keep reading. I would teach you that another day. For now, please read Neil Patel's guide on giving better headlines.
Keyword Research Tools
Here are 15 Keyword Research Tools from Backlinko
What Do You Have To Say?
Talk to me. I would be very willing to see your views- in the comments section!