Successful Ecommerce stores play a very different game from traditional retail shops and stores.
We see successful shops having a lot of limitations and having to pay for the fact that they do not own an eCommerce store. This was not the order of the day five years ago.
Do you have a new Year’s resolution yet? Check out the 21 New Year’s Resolutions for Small Businesses in 2021.
Being online is a fantastic move anyone would want to make. But the issue is that we KNOW there are RULES of Successful eCommerce stores. At least, it explains why many online stores have poor revenue. So the problem is not with going online or buying a Shopify or Woocommerce subscription. The problem has to be with having a successful online store.
In today’s competitive world a single wrong strategy can leave you far behind your competitors, and we know that is not what you want.
Today, I will share with you the top 7 Rules you should know and understand if you want to have a successful eCommerce store, which is one of the ways you can make money online.
It isn’t easy to hit it big online. It is difficult to be a sensation online all of a sudden! You have to know what some of the deepest secrets are if you want to make it to the top.
Here are seven secrets for unparalleled success in e-commerce that you can’t afford to ignore.
But we can’t just go into the solutions and secrets, right? Let’s quickly dive into the 3 worst mistakes most eCommerce stores make.
Everything here is a result of intensive research + study so you might not find these anywhere else on the internet!
After I share the mistakes of eCommerce stores with you, I will show you how the 7 Rules for success and how these two are parallel to each other!
Worst Mistakes of Unsuccessful Ecommerce Stores
There are several key mistakes that many eCommerce businesses make – which can adversely impact conversions and stand in the way of growth and success.
There’s nothing more rewarding than starting a business from nothing and watching it grow. You build it up and no one can take it from you.
Building an eCommerce business takes more than choosing a brand name, writing product listings, and starting to sell products online.
Funny enough, not only newbies are making these mistakes. Plenty of seasoned e-commerce store owners is making poor choices.
Are you making the worst mistakes in eCommerce?
1. Having an Extremely Wide Niche:
Many online merchants fail to dedicate their attention to a category of products and end up selling too many types of products to too many types of customers.
Your eCommerce business needs to focus on a specific niche that’ll make it very easy to target specific customers.
The competition is crazy online, so you are actually damaging your potential by trying to cast your business net too wide. What usually happens is that there will be another brand that is more popular, is cheaper, or has a larger marketing budget that will steal up your audience’s attention. You don’t want that- right?
It is therefore sensible to get people to trust you to deliver a category of products- it is cheaper and easier too!
First of all, you will need to do some intensive research to identify the tiny gaps in the market that you can fulfill. Take tables for instance. The market here is huge, so a general approach is not likely going to get your brand very far. However, narrowing down your niche to tables custom made for software developers that are light, made from all-natural wood and non-toxic ingredients will be desired by a niche audience (a growing audience for that matter!).
2. Zero Interest in Content Marketing:
Too many online store owners and marketers do not recognize the power of content marketing. Great content marketing isn’t about producing content that you want your customers to read alone, it’s about what your customers want and their interests. By building a content marketing strategy with this in mind, you’ll be able to better connect with customers and build trust and authority for your business.
What Exactly is Content Marketing?
Content marketing is a kind of inbound marketing, designed primarily to bring an audience to you, from where those people are already out searching for answers online—whether that be on search engines, video discovery platforms, social media networks, or otherwise.
Simply put, content marketing is the creation of different content in different formats like written articles, tutorial videos, infographics, and the sharing of that content to targeted audiences with the goal of generating more leads, building your brand, and driving more customers to your website.
3. Terrible Design:
Whether you have a website or you are using your social media as an eCommerce platform, make it presentable and really beautiful.
You wouldn’t invite visitors into your room if it is scattered- so why are you giving your website visitors a poor online experience?
If you do not know how to go about it, invest in top talent (like us) and do not cut corners, trying to do something cheap.
Many terrible websites have a poor design, wrong choice of colors, and widgets- therefore leaving no room for a visitor’s eyes to breathe. Everything’s just confusing! Someone who comes for the first time will likely feel baffled and constricted rather than relaxed and excited.
Your website should have a great design and should be welcoming enough!
The 7 Rules of Successful eCommerce Stores
For starters, people are not going to judge your business or products on their own merits. Customers simply want WHAT they want WHEN they want it.
And sometimes, their expectations can be pretty high. Especially online. Let us show you seven killer tips to set your eCommerce stores on the journey to success!
Rule #1: Research
Doing some meaningful research is the first critical step. Don’t just start off with a hunch. Treat it like a marathon- if it’s going to last, it would not be rushed. Growing any online business is an investment. Treat it as such.
There isn’t a single business structure that works for everyone. Service-based business, software, digital product sales, and physical products are just the tip of the iceberg.
Before you can decide on what to sell online, you need to understand the different business models available.
For example, find a number of online and offline competitors. Compare the prices. Find out where their clients come from. With all this information, you will make wiser choices.
Rule #2: Create a reliable system
I know you might have seen many dashboards of so-called ecom gurus and think it’s that simple. It is, but you have to have a stable system offline.
From the product delivery to a means of resolving issues your clients might have on your website, you need a strong system. That is something that is easy to overlook.
If your system is failing, you will get bar reviews and people who haven’t even tried your store will hate it.
Rule #3: Have a Great Design
A study shows that the website’s overall look and feel contribute 94% to making the first impression. At the same time, if the website is accommodated with a poor interface or lack of user-friendliness, then it faces rejection and mistrust from shoppers. When a shopper land on your website, then the website design and navigation appear to be a major contributing factor to making the first impression of your brand.
Online sellers have minutes, if not seconds, to make a sale. Focus on the user experience by providing shopping categories, filters, and comparison capabilities.
You don’t want to have a poorly-looking website- no one would trust you that way!
Rule #4: 100% Mobile Friendly Website
Walmart increased mobile sales by 98% after optimizing its mobile site.
P.S: This article would be updated in two hours’ time, so please come back ♥️!