Blogging is a branch of content creation and can also be an avenue to build an online community of loyal audiences or make money online. This article will show you what blogging means and what it means to own a blog.
What is a Blog?
A blog is the shortened form of “weblog.” Weblogs allowed early internet users to document the details of their day in diary-style entries.
In that era, people saw blogging as an opportunity to share information in a new way. Now, blogs have evolved from mere online diaries to excellent platforms where people can share ideas, as blogs usually allow readers to comment. Hence, communities sprung up around popular blogs as they became more common.
What is Blogging?
Blogging refers to everything around the management of a blog, from brainstorming to publishing. It involves all aspects needed to maintain a blog, like creating posts, publicizing them, and using link-building techniques.
How Blogging Works
Blogging is all about publishing content on a blog. This is precisely how it works:
You need to create a blog (read my guide here) and then publish consistent articles. When you do that, you are blogging.
Typically, blogs are simple websites. The blog is typically just a single page you can scroll through—similar to the news feed on social networking sites like Facebook. Older articles are usually saved somewhere on the blog, and there are generally separate pages with contact information or a bio.
Interlinking is another unique element of blogging, and interlinking happens when a blogger puts a link to another person’s blog inside their blog post.
What is the Goal of Having a Blog?
There are countless good reasons to start a blog for personal use or your business.
The goal of blogging for companies, projects, or anything else that could make you money is to rank your website higher in Google SERPs, also known as raising your visibility.
When blogs first launched on the internet, they were for personal use, such as sharing experiences, hobbies, and ideas. We’ll look at some of the reasons why people set up blogs:
- To improve your company’s search engine positioning.
- To impart knowledge on a particular subject and establish oneself as an authority in a field.
- To draw website traffic and convert that traffic into leads.
- To build an audience and interact with a community online.
What is a Blog Post?
Imagine you launch a fashion blog on your e-commerce website. “Hot Summer Trends” can be the title of one blog post. The article targets a sub-subject while connecting to your blog’s main topic (fashion) (Summer Trends).
You may rank on search engines for a range of keywords by writing blog entries. In the illustration above, your blog article may help your business rank on Google for “summer trends.” They have access to the rest of your business” website when someone searches for autumn shoes and finds your blog article. After reading your content, they could click “Products” to view the apparel items your business has for sale.
Who is a Blogger?
A blogger is a person that enjoys letting you inside different aspects of their lives. They publish articles on various subjects, like the arts, interior design, woodworking, tech, blogging, and finance. Because of their flexibility, bloggers don’t need to be stationary. They are online 24/7!
If you want a more straightforward definition,
A blogger is a person in charge of a blog. For a particular audience, they express opinions and information on many subjects.
Today, most individuals write blogs for various purposes. We all have a unique story to share. Bloggers may reach a vast number of individuals via the internet.
The Seven Types of Blogs
Now that I have shared what blogging means, who bloggers are, and why they blog, there are seven broad categories of blogs. Every blog you see out there (including mine) falls under at least one of these categories:
- Personal blogs
- Niche blogs
- Affiliate blogs
- News blog
- Blogs for companies (Business Blogs)
- Multimedia blogs
- Public forums
Personal Blogs: This kind of blog typically functions like an online journal where the blogger expresses thoughts without frequently trying to reach a specific audience or sell something. Personal blogs can include a range of topics, including professional initiatives, family happenings, and self-reflection.
Niche Blogs: Gives information about a subject, usually one that relates to the blogger’s interests, competencies, and knowledge. Book, culinary, and lifestyle blogs are a few examples of this type of blog.
Multimedia Blogs: It has a blog layout, but instead of posting textual entries, it publishes multimedia content like podcasts and videos. Additionally, it frequently includes the table of contents, key quotes, and synopsis of the video or podcast.
News Blogs: This blog’s content focuses on the most recent events and new products in a particular industry.
Business Blogs: Its main objective is to publish information pertinent to a company’s industry or to inform the target audience of any changes to its operations. It could be a component of a corporate website or another website entirely.
Affiliate Blogs: a website dedicated to affiliate marketing, which is the process of endorsing other people’s goods and services. When someone buys something online using one of their personalized links, affiliate blog owners will get paid. Product reviews and “best of” lists are frequent topics on this site.
Public Forum Blogs: Multiple authors contribute blog entries on related themes, another group blog name. The blog owner is also responsible for editing and publishing content.
Do Bloggers Get Paid?
The answer to this question is a big YES. But it’s not what you think.
Bloggers don’t typically get “paid” as they would in a traditional job (unless they are hired specially for a business, which happens sometimes).
Here are some of the common ways to make money from your blog:
Affiliate links: Bloggers share affiliate links with their readers of the things they use, books they read, services, and many others.
Ads: Bloggers can place ads on their blogs to make passive income.
Ebooks: Some bloggers sell ebooks on topics related to their readers.
Subscription: This is one of the popular methods used by personal bloggers. They reserve some content for their premium users and charge their readers monthly or yearly.
How much you earn through your display ads depends on various factors, such as your niche, search volume, and traffic location. For example, if you get traffic from the United States, you can generate 10$ from 1000 visitors per day.
If you are an established blogger with much traffic and daily readers of your blogs, many companies and enterprises can reach you for their business promotion. You have to write a blog for them and publish it on your streams where people can get familiar with their business. You can charge them separately for writing a blog and also for publishing.
Do Personal Blogs Make Money?
Again, the answer is yes, but only a tiny portion of bloggers make money from their blogs due to the lack of consistency and hard work since they’re not considering it a business.
So if you want to make money while writing about what you love, you should stay consistent and find ways to promote it through social media.
Suppose you amass a large enough tribe (by providing consistent free content and capturing emails using a series of lead magnets). In that case, you can offer a subscription service for premium content. A blogger can make a sizable side income if your content is unique and provides a robust ROI for one’s minimal investment.
How to Start a Successful Blog
Many bloggers will lie to you, but I won’t do that.
You do not need any black-hat SEO technique to grow your blog.
There is just one thing that you need – Quality Content.
Quality content is what you need to make a successful blog. No amount of marketing or promoting will help an uninteresting article have many readers. Everything else comes after, including your SEO skills. Except you have superpowers, though.
What makes the top bloggers and influences stand out so much is that they’re unapologetically creating the content they create and putting it out there. They don’t need the approval of other bloggers to tell them it’s splendid or needs correction because they understand that being their authentic selves needs no apology.
How to Become a Better Blogger
The following tips will help you improve as a blogger, churn out helpful content, and make good money online.
- Write at a time that you’re most creative, be it mornings or nights.
- Don’t stress yourself out or add pressure to write the perfect post in one go. It won’t happen, and it shouldn’t. Remember that you can always edit a draft, but you aren’t making progress if you don’t have anything to edit. So empty your thoughts and get all your points out on the screen.
- Simplify your blog post writing process with a template. It would help if you had a headline, an introduction, 3-5 points that make up the body, and a solid CTA. Write these down as sub-headings on your google doc so you have a template to use.
- You don’t need fluff and exciting details. Well, not for blog posts anyways. I find that the need for email subject lines and, at most, your blog post title and the introduction draw readers. That’s just a tiny portion of your blog post, so don’t stress 🙂
- Find your brand voice. Most bloggers struggle to write as they would speak. It’s expected. So please take a little time (an hour or two), google/Pinterest, search for some free brand voice worksheets, and fill them out. You will have a cheat sheet handy for the words and tone you would want to use. I know this sounds a little confusing, but it’s been a game-changer for me.
- And most importantly, write. Please don’t keep it in your head. The quality of your writing will improve as you publish more. Once you reach that stage where you feel confident (which you will), you can always go back and edit the previous post to make them better. Not everything has to be perfect from day 1, and it will never be. So take it easy and start 🙂
- Again and again, Write. The only way to get better at blogging or writing is to blog. Instead of wasting time trying to be perfect, write. You don’t need confidence. What you need is consistency. With time you will improve; you don’t need a strong voice as far as you can express yourself. Look at me as an example. I can be timid, but I decided to put all of that away when it’s time to write.
I hope you have gained some helpful knowledge concerning blogging. If you’ve been successful at creating a blog, the next step is to focus on the content to keep readers interested and satisfied in the future. Please feel free to peruse all my articles on blogging.
This took me a while to compile, so I would love to hear from you. Was this post helpful? Do you have questions?
If you’re officially ready to start your blog, look at How to Start A Blog.