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Why is Email Marketing Important Today?

Many people think email marketing is an old strategy. On the other hand, experienced Marketers like myself know the importance of Email Marketing in a marketing plan.
6 min read

Email Marketing is a type of marketing that uses emails for advertising goods and services. Email marketing can increase client relationships, create leads, or sell goods and services. One of the best marketing techniques currently available is email marketing. Thus it’s critical to comprehend how it works to maximize its effectiveness.

Many people think email marketing is an old strategy. On the other hand, experienced Marketers like myself know the importance of Email Marketing in a marketing plan. Email marketing is a potent tool for handling prospects and converting them into customers.

Email Marketing statistics
Source: Statista

Emails remain relevant because an average adult has an email address. I have 10, lol.

Emails provide a direct line of communication between businesses and their customers. They are essential for building relationships, creating loyalty, and driving sales. Email marketing is also affordable and highly effective, making it one of the most powerful tools you need in your business.

Why Is Email Marketing Important Today?

There are many benefits to email marketing.

First of all, it’s a fantastic way to communicate with your clients and develop relationships with them. After they make a purchase, you can contact them via email to follow up with them or simply to inform them of your most recent goods and services.

Second, lead generation through email marketing can be very effective. You can use a solid email list to advertise your most recent goods or services to prospective clients. You can build your business and improve revenue by doing this.

Third, you can sell goods or services through email marketing. An email can advertise a product or service you believe your clients would find interesting. You can build your business and improve revenue by doing this.

Fourth, email marketing can be used to inform customers about new products and promotions. You can notify your customers by email if you have new goods or services, or exceptional deals. You can build your business and improve revenue by doing this.

Fifth, you may utilize email marketing to establish relationships with your clients. Your consumers are more likely to make another purchase from you in the future if you develop a positive relationship with them. By enabling you to communicate with your clients and keep them informed of your most recent news and offers, email marketing can help you develop these relationships.

Email marketing is an effective technique for boosting sales and growing your business. You can benefit from it if you understand how it works and how to use it well.

The Best Email Marketing Platforms Out There

Actually, if you have started making money from your business, I will advise you to use Mailchimp.

There are so many names in the market, and I even wrote an article about Mailchimp alternatives to consider, but I won’t deceive you. Mailchimp is the best.

And I know this because I use Mailchimp as my primary Email Marketing platform.

If you want to join Mailchimp, follow this link to register, and you will be given $30 for free – you can even get their paid plan!

If you are a writer, you should use Revue instead.

What Your Email Campaigns Should Contain

The emails you send to your prospects or clients at once are called campaigns. If you need tips on what to send, here are the usual contents of Email Marketing campaigns.

  1. Quick updates about services/products/sites.
  2. Special offers,
  3. Events
  4. Feedback forms

Some Powerful Email Strategies that can Double Your Income

This should be another post on its own, but there’s no fun postponing this part. 

If you want to double the money you make from your business through emails, you should implement these strategies:

1. Be friendly, but set limits

Email customization is a fantastic strategy that has been shown to provide beautiful advantages for your mail efforts. Personalized promotional mailers have unique open rates that are 29% higher and click rates that are 41% higher than non-personalized emails. The advantages are more significant. According to an Epson study, 80% of consumers are more inclined to purchase from a company that offers a customized experience.

2. Use short subject lines

47 percent of email readers read the subject line before opening the email; because of that, tailored emails have a 22 percent higher opening rate. This shows how paramount subject lines are to the success of any email marketing campaign.

However, data show that you should also pay attention to the number of characters utilized and the content. Emails with subject lines of 6 to 10 words had the highest open rates. Subject lines with a sense of urgency or exclusive have a 22 percent higher open rate is another statistic that works nicely in your favor.

3. Send Emails at the Correct Time

When it comes to your email marketing success rate, timing is essential. By picking the time when you send emails carefully, you can boost your open and click-through rates, which you definitely want to do. Another reason is that loyal users might wish to interact with your material. With that in mind, you have to use all the resources at your access to establish when would be ideal for them.

4. Offer free stuff

Promotional offers may boost your revenue and significantly increase the number of subscribers. You could be reluctant to provide something for free, but many subscribers enjoy this promotional content and are prepared to give their email addresses and time in exchange for it.

5. Make mobile-friendly emails

There are some annoying-looking emails that people send. 

When you open them on your phone, the graphics aren’t visible, and the layout is shoddy. This kind of email prevents your subscribers from interacting. The outcome of your campaign can be badly affected by this issue.

6. Make Email Segments

By segmenting your email lists, you may communicate more effectively and directly with your users. They receive the correct information at the right moment. The effects are sure if you do it correctly. A research was done to study the effectiveness of segmentation for marketing efforts. It was discovered that target groups with up to 150 consumers had an uplift of at least $1.90 per customer.

7. Reconnect with Inactive Customers

If you don’t make an effort to offer engaging and valuable material, you will lose about 25% of your subscribers each year. Although email list decline is natural, you can somewhat stop it.


The world of Email marketing is HUGE. Beyond the email newsletter that most people consider, there are other aspects.

Companies use email marketing to send a lot of emails every day on bargains or a variety of other themes. Some businesses might share the most current blog post or make huge discounts, etc., announcements. We can distinguish between a few different types of emails since it is clear that each email serves a unique purpose.

My name is Tomiwa and I'm very good at three things: WordPress, Marketing & Design.

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